J & R E-commerce

Crafted the ultimate Shopify E-commerce experience for multi-product stores

J&R Tack and Feed Online Store

what we did

Social Media Management

Website development







J&R Tack and Feed Co has been in the tack industry for many years. Located in Odessa, Texas, they offer a wide selection of western fashion, boots, and other equestrian products. They strive to provide their customers with the best service, quality, and value in all their products.

The brief

J&R Tack and Feed approached Dizemane Marketing Agency to rebrand their business and refresh their image. The primary objective of the rebranding campaign was to increase brand awareness, improve customer engagement, and drive sales. The client wanted a new visual identity that would differentiate them from their competitors and position them as a reliable and trustworthy supplier of horse and livestock products.


One of the primary challenges faced by Dizemane Marketing Agency was differentiating J&R Tack and Feed from larger retailers with established brand recognition. Our team conducted extensive market research to identify gaps in the market and formulate unique selling propositions for the brand. We developed innovative design concepts that effectively communicated the company's quality of service and professionalism. We developed branding,communication ,E-commerce, website, content, campaigns, packaging and product design.

The challenge we faced was developing an effective e-commerce platform that would allow J&R Tack and Feed to compete with larger retailers. Our team worked closely with the client to develop an e-commerce strategy that was tailored to their specific needs and budget.

Preparation and planning

We started by establishing a comprehensive strategy that focused on modernizing J&R Tack and Feed's image while still staying true to their traditional values. Our team conducted extensive market research, analyzing customer feedback, data analytics, and case studies to understand the preferences of the target audience and the overall trends in the industry.

Then developed a branding strategy that communicated J&R Tack and Feed's traditional values using a modern approach. Our team created a new visual identity, including a color palette, and typography. We also developed messaging that spoke to the company's quality of service, professionalism, and reliability.

In addition to the rebranding campaign, we developed an e-commerce platform that allowed customers to purchase products online and have them delivered directly to their doorstep. We also designed and developed a new website that reflected the new branding strategy and was optimized for search engines. Finally, we implemented various marketing campaigns  including social media.


The rebranding campaign was a huge success for J&R Tack and Feed. The new branding strategy effectively differentiated J&R Tack and Feed from their competitors and positioned them as a reliable and trustworthy supplier of horse and livestock products.

Through our comprehensive branding campaign, we were able to effectively refresh J&R Tack and Feed's image while still staying true to their traditional values. Our work on rebranding J&R Tack and Feed highlights the efficacy of our branding solutions and our commitment to helping our clients achieve their goals.

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